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As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.
Leading Digital Strategy�explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.
Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy�gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
- Sales Rank: #1205548 in Books
- Published on: 2015-03-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .51" w x 6.14" l, 2.20 pounds
- Binding: Paperback
- 236 pages
Review
"Moore’s law is not changing what is done in economy, but it is very significantly changing how things are done. For example, if you take modern cars today, more than 50 per cent of the budget for new cars is software. The same principle applies for selling products and services. Leading Digital Strategy is a must-read for those who want to stay relevant in the 21st century through strong e-commerce." (Jan M�hlfeit, retired Chairman Microsoft Europe)
"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age." (Doug Johnson-Poensgen, former Managing Director Corporate Banking, Barclays Bank)
"A must-read for leaders of all levels, Leading Digital Strategy provides a clear leadership blueprint to ensure full commercial advantage is extracted from e-commerce strategy. It demystifies an area that most business leaders over thirty don't “get”. I believe most boards would benefit from reading this too, as it clearly pinpoints the key questions to ask to ensure value for money and the collection of key customer insights to underpin organizational strategy for the future. It is a handbook you will return to again and again." (Helen Pitcher, Chairman Advanced Boardroom Excellence Limited)
"Wake up and smell the differences in the digital world we now find ourselves in! Chris and James very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent “killer questions” poke the reader into a thorough assessment of their business." (Feilim Mackle, Sales and Service Director o2/Telef�nica uK)
"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago." (Alan South, former CEO IDEO Europe)
"This is a book for commercial leaders who are looking for a blueprint to drive their e-commerce strategy. It pulls together the key drivers for digital success into a handbook that is straightforward and easy to read. It will persuade you that e-commerce is an organizational more than a technical challenge." (David Langridge, Group Marketing Director Fitness First)
"A book that demystifies “digital” for business leaders. No longer can senior business leaders afford to simply delegate digital leadership in their business, and this book provides a practical blueprint by which leaders can measure, monitor and drive their business irrespective of their technical knowledge – or lack of it!" (Craig Hamer, Joint Managing Director Dews Motor Group)
"For businesses to thrive in today’s markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." (Paul Walsh, Chairman, Compass Group former CEO, Diageo)
About the Author
Professor Christopher Bones is a people, organization strategy and change expert and an award-winning author of The Cult of the Leader (Jossey-Bass). He has experience working with companies such as Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School, and Visiting Professor at the University of Aberdeen.
James Hammersley founded Good Growth, an innovative digital change consulting company, with Christopher Bones. Their clients include The Open University and Barclays Connector among others. Having worked on introducing digital performance to large organizations including Apple, he has witnessed first-hand the potential of digital to transform how companies listen to and respond to customers.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Everything You Need to Optimize Growth Through E-commerce
By Phil Buckley
Online selling of goods and services (e-commerce) is a sustainable source of growth in today’s digitally-driven world. Leading Digital Strategy provides a thorough, comprehensive, and practical roadmap for optimizing customer engagement and sales through this channel.
Bones and Hammersley provide experience-based guidance for all key aspects of digital channel optimization to attract, engage and retain customers through an e-commerce website: strategic purpose, business model, operating model, customer attraction, customer engagement and retention, organisation (metrics, culture, structure, capabilities) and leadership.
Leading Digital Strategy is an engaging read. It is well-researched and generously enhanced with insights and experiences from their extensive and diverse client assignments. Themes of customer-centric design, change agility, simplicity, cross-functional engagement, commercial measurement and ‘test and learn’ optimization are well demonstrated.
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Although the authors experience is mostly with medium to large-sized organisations, I can see small businesses equally benefiting from these resources. In fact, I am redesigning my business website following the Good Growth methodology.
Once I finished reading Leading Digital Strategy, I reviewed it again to capture the extensive notes I had made. This is a sign of a must-have book to drive performance. Leading Digital Strategy is the must-have resource to optimize your e-commerce channel for greater customer insight and growth. Buying it is the first step to realizing these benefits.
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