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Selasa, 10 Februari 2015

[L335.Ebook] Ebook Download The Forbes / CFA Institute Investment Course: Timeless Principles for Building Wealth

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Sales Rank: #5167687 in Books
Published on: 1601
Binding: Hardcover

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Senin, 09 Februari 2015

[B490.Ebook] Download Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Chang

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Your Logo Is Irrelevant. No really, it is. Let me explain.

It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).

Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.

Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).

Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:

You must become the first solution your customer thinks of when they have a problem you can solve. How?

The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:

1) Frequency
2) Repetition
3) Anchoring

In this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.

Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?

If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!

Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

Sales Rank: #39491 in eBooks
Published on: 2013-01-01
Released on: 2013-01-01
Format: Kindle eBook

Most helpful customer reviews

20 of 20 people found the following review helpful.
Simple, Practical Steps To Effective Branding
By K. Rudolph
I've been in business for over 28 years and there are many opinions on branding that in addition to being confusing are unsuccessful. What I like best about this book is the information is understandable with tremendous research behind it that proves the process works! Einstein said, "If you can't explain it simply, you don't understand it well enough." I feel confident using the three step process because it's simple, based on trends and common sense and easy to understand and explain. Most business practices and strategies never become that simple and that instills doubt in the mind of the business person and I believe that alone can kill a business. The information in this book is simple, practical, effective and confidence-building. I'm using it and have already recommended it to others!

9 of 9 people found the following review helpful.
Making Branding Clear in our current environment
By SystemsGirl - Jenn Cockton
This ebook is a fabulous lead in to the Pendulum book. Short, easy read - that really hit's it home on branding. A must for anyone attempting to get any sort of message across - especially, writers, bloggers, business owner and thought leaders. It makes branding clear in our current environment.

7 of 7 people found the following review helpful.
The Best of the BEST!!!
By Amazon Customer
I love that Michael wrote at book that was not filled with 'filler' pages and got straight to the point! Time is valuable and this book is a great kick start for any business owner! Those people who wrote negative comments should re-read this book, all the information is there to take your brand to the next level; )

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Jumat, 06 Februari 2015

[E505.Ebook] Ebook Python for Scientists, by John M. Stewart

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Python is a free, open source, easy-to-use software tool that offers a significant alternative to proprietary packages such as MATLAB and Mathematica. This book covers everything the working scientist needs to know to start using Python effectively. The author explains scientific Python from scratch, showing how easy it is to implement and test non-trivial mathematical algorithms and guiding the reader through the many freely available add-on modules. A range of examples, relevant to many different fields, illustrate the program's capabilities. In particular, readers are shown how to use pre-existing legacy code (usually in Fortran77) within the Python environment, thus avoiding the need to master the original code. Instead of exercises the book contains useful snippets of tested code which the reader can adapt to handle problems in their own field, allowing students and researchers with little computer expertise to get up and running as soon as possible.

Sales Rank: #859377 in Books
Published on: 2014-08-29
Released on: 2014-07-10
Original language: English
Number of items: 1
Dimensions: 9.72" h x .47" w x 6.85" l, 1.00 pounds
Binding: Paperback
230 pages

Review
"... the practitioner who wants to learn Python will love it. This is the type of book I have been looking for to learn Python ... concise, yet practical."
European Mathematical Society (euro-math-soc.eu)

About the Author
John M. Stewart is Emeritus Reader in Gravitational Physics at the University of Cambridge, and a Life Fellow at King's College, Cambridge.

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0 of 32 people found the following review helpful.
Five Stars
By Amazon Customer
Very good.

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This is a comprehensive introduction and guide to Maritime required Bridge Resource Management training for ships officers, watch keepers and crew members. Case studies of several maritime accidents offer insight into the benefits of using each resource available to a crew member on board ship. Satisfies requirements if STCW, IMO, USCG, and NTSB.

Sales Rank: #2859943 in Books
Published on: 2012-02-25
Original language: English
Dimensions: 11.00" h x .17" w x 8.50" l,
Binding: Paperback
74 pages

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1 of 1 people found the following review helpful.
A Brief Introduction To Bridge Resource Management
By Robert I. Hedges
I am a Captain for a major US airline and have in the past taught Crew Resource Management extensively. I have also been involved with safety in the chemical processing industry, and try to look at best practices from numerous technical industries to bolster safety in my own. Many of the issues confronting aviation are found in very similar forms elsewhere, and much learning can occur across industries.

With that in mind I bought "Bridge Resource Management" by Rexford Penn. It is evidently designed to be used as a training aid or course supplement in a seminar format given the vast swaths of blank paper, largely with the heading "Notes" that proliferate throughout the book, boosting the page count significantly. I did like Penn's discussion on the importance of behavioral markers and non-technical skills (p. 21) but found the case studies to be the best components of the book. The case studies are great fodder for discussion and analysis (just like in aviation accidents) and while good, could have been more thorough. Given that the copy on the back of the book claims the book is "a comprehensive introduction and guide to Bridge Resource Management techniques for ships officers, watchkeepers and crewmembers," I expected much more in-depth analysis. A very useful case study discussed the loss of the "Braer," while the best of the case studies is the case of the "Cosco Busan" which struck one of the towers holding up the San Francisco Bay Bridge. The discussion of the elements of this accident was quite well done, and emphasizing the roles of the pilot and handover reports (which have direct analogues in aviation) was especially good. Sadly there was no diagram of the accident, which would have been particularly helpful in this case. This brings up a greater point. In many industrial accidents diagrams and illustrations are key to understanding the situation; while this book has some photos of vessels involved, it would be much stronger with pertinent illustrations relevant to the incidents under discussion.

I can see this book being a useful supplement to a course or seminar on BRM, but didn't find it to be a particularly compelling introduction to BRM as a standalone text. I will continue looking for more comprehensive texts on the subject, as I am still convinced that it's a worthy avenue of study, and if anything this book did reinforce that belief.

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Minggu, 01 Februari 2015

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Set in the eighteenth century, Coram Boy is a tale of two cities and a tale of two boys: Toby, saved from an African slave ship, and Aaron, the illegitimate heir to a great estate. It’s also a tale of fathers and sons: slave-trader, Otis, and his son Meshak; and landowner Sir William Ashbrook and the son he disinherits.

Sales Rank: #1907688 in Books
Brand: Brand: Nick Hern Books
Published on: 2006-04-01
Original language: English
Number of items: 1
Dimensions: 7.80" h x .30" w x 5.10" l, .31 pounds
Binding: Paperback
96 pages

Features

Used Book in Good Condition

Review
"A rich and almost Gothic drama" Philip Pullman, Guardian"

About the Author
Jamila Gavin was born in India of an Indian father and English mother, but spent part of her childhood in Shepherd's Bush. She joined the BBC and started writing in 1979. Helen Edmundson's breakthrough came in 1992 with her award winning adaptation of "Anna Karenina" for Shared Experience, for whom she also adapted "The Mill on the Floss". Her adaptation of "War and Peace" was staged at the National Theatre in 1996.

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Sabtu, 24 Januari 2015

[I645.Ebook] Free Ebook American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis

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By the early twenty-first century, a phenomenon that once was inconceivable had become nearly commonplace in American society: the public spiritual teacher who neither belongs to, nor is authorized by a major religious tradition. From the Oprah Winfrey-endorsed Eckhart Tolle to figures like Gangaji and Adhyashanti, there are now countless spiritual teachers who claim and teach variants of instant or immediate enlightenment.

American Gurus tells the story of how this phenomenon emerged. Through an examination of the broader literary and religious context of the subject, Arthur Versluis shows that a characteristic feature of the Western esoteric tradition is the claim that every person can achieve "spontaneous, direct, unmediated spiritual insight." This claim was articulated with special clarity by the New England Transcendentalists Bronson Alcott and Ralph Waldo Emerson. Versluis explores Transcendentalism, Walt Whitman, the Beat movement, Timothy Leary, and the New Age movement to shed light on the emergence of the contemporary American guru.

This insightful study is the first to show how Asian religions and Western mysticism converged to produce the phenomenon of "spontaneously enlightened" American gurus.

Sales Rank: #2308036 in Books
Published on: 2014-05-01
Original language: English
Number of items: 1
Dimensions: 6.40" h x .90" w x 9.40" l, .0 pounds
Binding: Hardcover
320 pages

Review

"The first truly thoughtful history of an important aspect of religion in North America...American Gurus acts as a handy source of short intellectual biographies of some of the movement's lesser known figures of whom there has previously been very little publicly available information. As such, it is a valuable source for religious studies researchers."--Books at a Glance

"[The book] covers many figures who are little known - and some who are completely off the beaten track (perhaps its chief virtue) - and it puts them together in an interesting way to tell an original story about the history of religion in America."--Hugh B. Urban, Ohio State University

"Versluis is one of the leading scholars of esoteric traditions in the United States, and this volume nicely complements his earlier work on esoteric themes in Transcendentalism and the American Renaissance, tracing the influence of the same esoteric currents up to the present."--Daniel P. McKanan, Harvard University

About the Author

Arthur Versluis, Chair of the Department of Religious Studies and Professor in the College of Arts & Letters at Michigan State University, holds a doctorate from the University of Michigan, Ann Arbor, and has published numerous books and articles. Versluis was awarded a Fulbright scholarship to Germany, and is the founding editor of Esoterica, and co-editor of JSR: Journal for the Study of Radicalism. He is the founding president of the Association for the Study of Esotericism.

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Jumat, 02 Januari 2015

[C837.Ebook] Fee Download Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick

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Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW

Sales Rank: #2344857 in Books
Published on: 2012-12-01
Original language: English
Number of items: 1
Dimensions: 4.06" h x .47" w x 3.03" l, .0 pounds
Binding: Paperback
1016 pages

About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing. Fiona-Ellis Chadwick is a Senior Lecturer at the Open University Business School, where she leads the Retail Management and Marketing programme. As part of this role, Fiona is a very active researcher and innovative educator and frequently leads the development of innovative multi-media teaching materials, bringing together research and business.

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1 of 1 people found the following review helpful.
Thumps Up
By Vishnu Vijay
This is the perfect book to have an understanding about the basics of marketing. A must have for all business students.

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Know-how to Build a Business
By Creative Web Actions
I read David Jobber's previous book on marketing. This is an excellent book for those that want a deep dive in marketing management. It has updated case studies and up-to-date practical examples. The content is focused on everything you need to know to build a business. I highly recommend it.

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