Sabtu, 24 Januari 2015

[I645.Ebook] Free Ebook American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis

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American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis

American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis



American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis

Free Ebook American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis

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American Gurus: From Transcendentalism to New Age Religion, by Arthur Versluis

By the early twenty-first century, a phenomenon that once was inconceivable had become nearly commonplace in American society: the public spiritual teacher who neither belongs to, nor is authorized by a major religious tradition. From the Oprah Winfrey-endorsed Eckhart Tolle to figures like Gangaji and Adhyashanti, there are now countless spiritual teachers who claim and teach variants of instant or immediate enlightenment.

American Gurus tells the story of how this phenomenon emerged. Through an examination of the broader literary and religious context of the subject, Arthur Versluis shows that a characteristic feature of the Western esoteric tradition is the claim that every person can achieve "spontaneous, direct, unmediated spiritual insight." This claim was articulated with special clarity by the New England Transcendentalists Bronson Alcott and Ralph Waldo Emerson. Versluis explores Transcendentalism, Walt Whitman, the Beat movement, Timothy Leary, and the New Age movement to shed light on the emergence of the contemporary American guru.

This insightful study is the first to show how Asian religions and Western mysticism converged to produce the phenomenon of "spontaneously enlightened" American gurus.

  • Sales Rank: #2308036 in Books
  • Published on: 2014-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.40" h x .90" w x 9.40" l, .0 pounds
  • Binding: Hardcover
  • 320 pages

Review

"The first truly thoughtful history of an important aspect of religion in North America...American Gurus acts as a handy source of short intellectual biographies of some of the movement's lesser known figures of whom there has previously been very little publicly available information. As such, it is a valuable source for religious studies researchers."--Books at a Glance


"[The book] covers many figures who are little known - and some who are completely off the beaten track (perhaps its chief virtue) - and it puts them together in an interesting way to tell an original story about the history of religion in America."--Hugh B. Urban, Ohio State University


"Versluis is one of the leading scholars of esoteric traditions in the United States, and this volume nicely complements his earlier work on esoteric themes in Transcendentalism and the American Renaissance, tracing the influence of the same esoteric currents up to the present."--Daniel P. McKanan, Harvard University


About the Author

Arthur Versluis, Chair of the Department of Religious Studies and Professor in the College of Arts & Letters at Michigan State University, holds a doctorate from the University of Michigan, Ann Arbor, and has published numerous books and articles. Versluis was awarded a Fulbright scholarship to Germany, and is the founding editor of Esoterica, and co-editor of JSR: Journal for the Study of Radicalism. He is the founding president of the Association for the Study of Esotericism.

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Jumat, 02 Januari 2015

[C837.Ebook] Fee Download Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick

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Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick

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Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW

  • Sales Rank: #2344857 in Books
  • Published on: 2012-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 4.06" h x .47" w x 3.03" l, .0 pounds
  • Binding: Paperback
  • 1016 pages

About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing. Fiona-Ellis Chadwick is a Senior Lecturer at the Open University Business School, where she leads the Retail Management and Marketing programme. As part of this role, Fiona is a very active researcher and innovative educator and frequently leads the development of innovative multi-media teaching materials, bringing together research and business.

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1 of 1 people found the following review helpful.
Thumps Up
By Vishnu Vijay
This is the perfect book to have an understanding about the basics of marketing. A must have for all business students.

0 of 0 people found the following review helpful.
Know-how to Build a Business
By Creative Web Actions
I read David Jobber's previous book on marketing. This is an excellent book for those that want a deep dive in marketing management. It has updated case studies and up-to-date practical examples. The content is focused on everything you need to know to build a business. I highly recommend it.

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